Natural Instincts works by gently blending away grays and providing natural-looking color in 10 minutes. It’s enriched with a blend of antioxidants and vitamins C&E, and it actually improves the healthy look and feel of your hair every time you color, allowing you to indulge in shiny, healthy-looking hair color month after month! And because it’s a demi-permanent hair color, it’s ammonia free, lasts up to 28 shampoos,and best of all—no visible roots! It’s such an easy way to blend awaygrays—beautifully. 

Facts vs. Fiction

FICTION: Tweezing a grey hair will make two more grow in itsplace. Not so. Hairs grow one by one, so the one you pull will bereplaced by another in the exact same spot.

FACT: Grey hair isn’t actually grey. In fact, grey hair is colorless.The melanin in certain cells within the hair shaft is what gives hairits distinct color. Over time, these cells produce less pigment, so thehair loses its color.

FICTION: Grey hair is a sign of old age. We all know this one isn’ttrue! First greys can appear at any age, but on average, womenbegin going grey at age 34.

FACT: A shocking or stressful event can cause grey hair. Now there’s one to tell your kids when they’re nagging you in the grocery aisle!While there are conflicting opinions about this, high stress or shocking events have been known to cause grey hair